is more than just putting a website on the Internet. Effective web design uses
color, fonts, images, and layout to capture an emotion and get your customers
excited. It's understanding what drives your clients. It's knowing when to keep
things simple and when adding more will add value.
Often business owners think that more eye candy on a website (animated imagery, chirps, graphics, music) increases effectiveness. In fact, these things can be distracting and cause a customer to get frustrated and leave. Furthermore, some eye candy will not function correctly in the mobile world.
Navigation is extremely important to a site. Most people who search on-line do not look past the first couple of pages in a website before they decide whether or not that site is useful to them. Your homepage should let visitors know what your site has to offer. Links to further information should be clearly labeled, organized, and prominent on the page. Your customers should be able to easily find the information they want.
A poorly designed web site can actually repel your target customers or clients, instead of bringing them in for more information. Before even reading about your products, your customers may immediately see your company as being unprofessional, disorganized, or at worst color blind.
Most people design a website to their own tastes, but it takes someone with a solid marketing and business writing background to develop for the customer. Creativity, ease of use, professionalism, and clarity all influence a customer's purchasing decision. An effective design will draw your customers in and inspire them to do business with you.
Content includes all wording, images, and product listings on your website. It also includes key search words that all the search engines use to locate your site.
In an effort to save our clients money, we use and modify pre-designed web templates designed to take advantage of the latest technology. This saves hours of design time that is better spent on content development!